Áslaug Magnúsdóttir and Lauren Santo Domingo of
Co-founders Áslaug Magnúsdóttir and Lauren Santo Domingo knew they were a perfect match to launch a company together. They met in New York in 2006 on a project to invest in designer talent. With Áslaug’s expertise at advising and building fashion businesses and Lauren’s deep connections to designers and brands, they quickly became friends and brainstormed opportunities.
When Áslaug reached out to Lauren about the concept of a membership service that allows customers to pre-order the latest runway collections, they both knew they had found their business. In a matter of weeks, Moda Operandi was born.
Moda Operandi is the outgrowth of a passion shared by both Lauren and Áslaug: to help designers build successful brands by connecting them to the women who cherish them. By providing early direct feedback between designers and their customers, Moda Operandi helps designers flourish and members sparkle.
Aslaug Magnusdottir – CEO and Co-Founder – Spring Must-Haves
Diane Von Furstenburg Liluye Dress in Coral, $498
I love the optimistic use of color and effortlessly cool, modern aesthetics of this tangerine maxi dress.
Charlotte Olympia Sandal, $2,395
Charlotte Olympia’s Avalon Sandals are truly works of art. The incredibly intricate detailing makes them the perfect finishing touch to any evening look!
Nancy Gonzalez Bag, $4,100
Nancy Gonzalez’s large bowler bag is the perfect every-day bag. The exotic texture and shape, and the subtle yet stunning color make it the ultimate accessory for spring.
Lauren Santo Domingo – Creative Director and Co-Founder – Spring Must Haves
Ferragamo look 25, Skirt $1,680 Blouse $1,090
I love to play with the extremes and this look is the ideal mix, with a long skirt for a dramatic effect, and two bold hues for the perfect take on color blocking.
Vionnet Look 14, Trouser $882 Blouse $3,240
Floral prints are huge for Spring and I especially love floral pants. This look is the best way to work it, pairing the floral pants with a bold top is the ultimate fashion statement!
Missoni Antigua Bikini, $365
You really can’t wrong with a Missoni bikini; it works everywhere from St. Tropez to South Hampton!